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As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. Being part of such a dynamic world, full or trends and ideas, it is critical we keep up with the digital development pace by continuously coming up with new ideas and generating new ways of delivering the best outcomes. As key players that drive constant positive change in our societies, we are categorized by our continuous endeavors, activities and events that help us grow, develop and share. One of the many undertakings is the DMEXCO 2019 – the biggest digital fair held in Cologne, Germany.

DMEXCO is the meeting place for key players in digital business, marketing and innovation. It is a community that brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value. Bringing together 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions.. Being part of such a digital marketing fair with an international impact and reach, was exciting and beyond inspiring. Having been able to present Tenton to the eyes of the world’s key business minds and share the stage with more than 40,000 forward-looking brand innovators and professionals worldwide, including Google, Microsoft, Slack, Paypal, YouTube, and many others has been a wonderful shaping adventure. It was an honor for our company to attend Europe’s most important event for the digital economy, where the industry is not only discussing the latest trends in technology and marketing, but also the digital economy’s responsibility and the required foundation of trust between companies and users while simultaneously drawing the roadmap for the future of digital marketing.

Autoshkolla is an informative and educative platform that comes in two different forms – mobile application and website. The main ideas revolve around facilitation and digitalization of theoretical testing and learning process for the driving license procedures. Such app and web bring about new and innovative forms of learning for the driving license through introducing new approaches and means of e-learning.

As emphatic advocates of startups and businesses that bring about positive social change in our society through all forms, we are proud of having built a platform like Autoshkolla, an interactive online learning app/website designed and developed to break through and challenge the current existing system of learning and preparing for a driving license testing process. 

Recognizing how digital transformation has become one of the most powerful drivers of opportunity and change, there is so much space that can be created and used to drive social change effectively. Considering that digital learning increases individuals’ efficiency and productivity, Autoshkolla is a great opportunity to learn since the application and website provide knowledge for free and thus help thousands of people go through this process in an easier and more productive way. Various e-learning tools and technology stimulate the mind and strengthen critical thinking skills, the basis for the development of analytic reasoning and the basis of our goal as company with regards to such platform. Our current issues in Kosovo related to the bountiful accidents, ‘driving anomalies’ etc. require measures that provide educative platforms and raise awareness in such aspect, and Autoshkolla is one step closer in doing so. Moreover, the application, as well as the website have six different categories, where each category is interactive and informative in its own form. While each category offers numerous ways of learning, all six work together and make the app very enjoyable. The first feature provides more than 80 driving license tests, where you can learn through testing yourself, your limits and the knowledge you have gained. The second feature provides a wide literature regarding driving license through different options that offer notions and concepts, and information on all traffic signs, behavior, rules, etc. The third and fourth features reveal the driving license procedure as well as provide illustrative forms of information through the videos. The gamification idea is also incorporated in the application and website, making it more interactive and engaging. One can access the app anywhere at any time and that is one of the main characteristics that differentiates the app from other learning methods and processes.

Having seen the continued growth of ecommerce to the rise of experiential retail, the past few years have become a reflection of changes and overall transformative potential of the retail industry. As retail trends continue to evolve in 2019, so do customer loyalty trends and programs. Retailers have therefore continuously shaped their loyalty programs to meet evolving customer expectations. This has, as a result, induced a customer wallet full of loyalty cards. While, improving loyalty programs through providing beneficial customer features is a target for most of the retailers, having many rewards cards in the wallet, as rewarding as they may be, is aggravating for many reasons.

Therefore, we introduce “Kartela” a mobile application that has numerous features and options that facilitate customer buying process and behavior. Kartela comes as a digital form of loyalty cards and programs, printed brochures, and store offers and sales. It also allows you to find the origin of the products you want to purchase as a customer by showing where the product comes from and where it is made. Kartela’s newest feature is the digitization of any type of offer generated by stores, shops or individuals through online forms. Through Kartela, any individual can have access to brochures, new offers and sales announcements without the need to search for them or go to the stores to get them.

The marketing analysis Tenton conducted brings to fore the need for an app like Kartela. Through three main pillars of the analysis, Tenton initially identified the need for digitization of loyalty cards, secondly the need for online brochures and various offers and thirdly the need to know the origin of the product. The smartest way to do it was, of course, through an app that allows customers to access their loyalty cards whenever they want with minimum effort. Not only did this facilitate the buyer, but it also benefited the loyalty card providers through furnishing them with precise data on customer behavior regarding loyalty programs. The fact that Kartela allows users to store all their loyalty cards easily in their smartphones rather than in their wallets, is beneficial in both ways: client wise and business wise.

The app is provided for free for both android and iOS users. You create an account and scan all the loyalty cards that you want to be in your phone, where they are stored and can be usedt anytime by just scanning the barcode from the digitized card. You can also check the origin of the product by just scanning the barcode of the product and it immediately tells you where it came from. Additionally, the online brochures and offers are listed in a catalog-like form where you can scroll and search whatever store, brochure or offer that you are interested in.

The application’s goal is to help towards transforming business and organizational activities, processes, competencies and models to fully leverage changes and opportunities of a mix of digital technologies and their accelerating impact across Kosovan society in a strategic and prioritized way.